The Polish ABC - Związek Kontroli Dystrybucji Prasy - is a member of the International Federation of the Audit Bureaux of Circulations (IFABC) since 1996. IFABC was established in 1963, and its tasks include providing assistance in establishing new ABCs. Currently the Federation associates 36 national organizations.
IFABC was founded in 1963. During the 13th International Advertising Association Congress held in Stockholm that year, audit bureau leaders met in a Circulation Conference and set up a Working Committee, which framed IFABC's Bylaws. These were adopted informally by delegates of ten organizations on May 29, 1963.
Every second year, a General Assembly of members is held. Assemblies have been held in New York, Paris, Munich, Copenhagen, London, Chicago, Madrid, Rio de Janeiro, Stockholm, Tokyo, Toronto, Buenos Aires, Lucerne, New Delhi, Berlin, Washington, D.C., Seville, Sydney, Kuala Lumpur, Berne and London.
The 17 IFABC General Assembly held in Washington, DC, September 23-26, 1996, unanimously agreed to establish a Standards Committee for the development of a common set of minimum measurement and reporting standards for use by its members for World Wide Web traffic verification.
The guiding principle for each IFABC member is self regulation, based on the conviction that whenever an industry is able to regulate itself with fairness to all concerned, control by government is unnecessary. The IFABC system of published standards, voluntary acceptance of standards by media, impartial circulation audits, and the resulting reliable facts, has proven to be a constructive force in international marketing.