The „Press works!” campaign
The „Press works!” campaign is another advertising campaign initiated by ZKDP in order to promote press titles as an effective advertising platform. This time the voice belonged to the experts. In the personally and hand-made advertorials, about theadvantages of press spoke the experts from different media houses, creatives from advertising houses, strategists and planners. The creators included many well known media experts from Poland:
Ewa Góralska (managing director PanMedia Western), Michał Nowosielski (executive creative director Young & Rubicam), Dariusz Kubuj (Kubuj Strategia), Julia Izmałkowa (Izmałkowa Consulting), Stanisław Mencwel (managing director Corporate Profiles Consulting), Izabella Anuszewska (Research Unit Director, MillwardBrown SMG/KRC), Jakub Potrzebowski (CEO, Zenith Optimedia Group), Adam Wojdyło (CEO of PBC - Polskie Badania Czytelnictwa), Irena Eris, Paweł Madler (Promotion Coordinator PL.2012), Anna Lubowska (MEC, Chairman CEE, Russia & CIS), Donata Wolińska (Marketing Director of Tchibo Poland and Baltic Countries).
Each one of the above mentioned people works with press on a daily basis and is a great enthusiast of the printed medium.
The layouts created by media experts were published in the industry publications such as industry monthlies “Press”, “Brief” and “Media i Marketing Polska”.
The “Press works!” campaign is the first one to engage promoting the advantages of the printed medium by the experts who are responsible for media plans on all platforms: printed, digital, mobile and tablets.
ZKDP recommends and suggests that all publishers of the daily and magazine press should take use of these layouts. All ZKDP member are allowed to use them out of charge.