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Mission ZKDP

The mission of ZKDP is to help establish the ethical and business standards regulating the Polish press and advertising market by supplying objective and carefully verified press distribution and circulation data.


The ZKDP data are the benchmark accepted both by the sellers and the purchasers of the advertising space in newspapers and magazines.

For Publishers

For the publishers, the ZKDP data additionally constitute an objective measure of a particular title's position in comparison with its competition.

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